How Aistetic delivered 15x conversion
With Charlotte Ayoub, Managing Director, TLC Sport
Case Study | Read time • 3 mins
15x
Conversion
-17%
Returns
+8%
Revenue
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"Aistetic's virtual fitting room has transformed the way our customers shop. We've seen a substantial increase in conversion rates and average order values. Our shoppers feel more confident in their size choices, and that’s reflected in the growing sales and reduced returns."
Charlotte Ayoub, Managing Director, TLC Sport
Company Summary
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Name:
TLC Sport
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Website:
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Location:
Northampton, UK
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Product Category:
Sportswear, Athleisure
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Aistetic Solution:
Virtual Fitting Room
Use Case:
Revenue Growth, Conversion Uplift,
AOV Increase & Returns Reduction
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TLC Established in 1984
From mother to daughter, TLC is an inclusive sportswear brand, creating and manufacturing technically, sustainably and beautifully crafted clothing to make you feel body-confident every day.
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TLC empowers, inspires and supports women across generations to flourish in their beautiful bodies. When you feel good, you make better choices, and these small day to day choices can change your life for the better. That's TLC's goal.
Designed by women, for women.
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Charlotte Ayoub is the Managing Director of TLC overseeing the business, & marketing of TLC across the UK and internationally working closely with her mother, Sara Hanna, the Founder of TLC.
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Some of the key challenges to solve were:
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Finding a solution that can accurately recommend the right sizes and fits for their variety of products
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Ensuring the solution was easy to integrate into their systems, user-friendly for customers, and capable of tracking performance effectively.​
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Why this solution
"We were looking for a virtual solution to help our shoppers find the right TLC size and fit for them. We have a variety of fits and leggings so we wanted something that would work well for our specific designs and sizings whilst also being easy to use, integrate and track performance."
Charlotte Ayoub, Managing Director,
TLC Sport
"We were looking for a virtual solution to help our shoppers find the right TLC size and fit for them. We have a variety of fits and leggings so we wanted something that would work well for our specific designs and sizings whilst also being easy to use, integrate and track performance."
Charlotte Ayoub, Managing Director,
TLC Sport
"We were looking for a virtual solution to help our shoppers find the right TLC size and fit for them. We have a variety of fits and leggings so we wanted something that would work well for our specific designs and sizings whilst also being easy to use, integrate and track performance."
Charlotte Ayoub, Managing Director,
TLC Sport
The Complete Story
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Introduction
TLC Sport, a UK premium athleisure brand specializing in women’s activewear, partnered with Aistetic to integrate their Virtual Fitting Room (VFR) technology. The goal was to enhance the online shopping experience, improve customer confidence in sizing, and boost conversion rates. This case study outlines the impact of Aistetic’s VFR on TLC Sport’s sales performance.
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Problem
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​TLC Sport's customers were experiencing challenges in selecting the right size, leading to higher return rates and abandoned carts. To address these issues and streamline the shopping experience, TLC Sport sought a solution that would enable customers to make confident purchasing decisions without trying on the clothes in person.​
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Solution: Aistetic's Virtual Fitting Room
Aistetic’s VFR technology provided an innovative solution by allowing shoppers to input their body measurements and receive precise size recommendations in real-time. This minimized the guesswork involved in sizing and offered a personalized shopping experience.
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Key Results